The Message Track™
The Message Track is a process that helps you to answer two questions:
Using the tools of The Message Track, I will help you to drill down to the essence of your idea, position, product or service. Next I will help you to interconnect your key messages into a logical train of thought: This is your story. Then I will train you to tell your story in a way that helps you to achieve your goals.
The process is easily adaptable to your communications needs. My clients have found The Message Track process invaluable in a wide variety of scenarios:
- "What do I want to say about (fill in the blank)?"
- "How can I say it so that I can achieve my single overriding communications objective?"
Using the tools of The Message Track, I will help you to drill down to the essence of your idea, position, product or service. Next I will help you to interconnect your key messages into a logical train of thought: This is your story. Then I will train you to tell your story in a way that helps you to achieve your goals.
The process is easily adaptable to your communications needs. My clients have found The Message Track process invaluable in a wide variety of scenarios: