Cobey Communications / Ken Swoyer Jr.
  • Home
  • About
  • The Message Track™
    • Coaching the Docs
    • Focus on the 'Persuadables'
    • Supporting the Field Force
    • Explaining Investment Strategy
  • 500/500™
  • Social Media Management
  • Writing Samples
  • Clients Served
  • Other PR Services

500/500™ 

For $500, I will give you 500 words.
I'm an excellent writer for all occasions and every challenge. I love to help people who have an idea and want to share it with the world (or even if it's to share with just a few people).

Have a story to tell? A message to share? A position to take? A presentation to make? A proposal to write? A need for content? Are you struggling with where to begin or how to crystallize what you have to say into a thoughtful, compelling narrative? Maybe you're just too busy to get it done?

Give me the details and I'll get it done for you. Here's how 500/500 works:
  • Give me the assignment, the details and a deadline
  • I'll provide to you a first draft for your review and comment, which you'll return to me
  • I'll then deliver to you a second draft that is usually in final form.

​Need more than 500 words? Let's talk!

​Here are some examples of some of my 500/500 work for clients (samples available upon request):

Essays

Client: A Fortune 500 financial services firm
Assignment: 12 500-word CEO essays linking company's values to relevant news of the day for Forbes magazine advertorial series.

Website Traffic Builders

Client: An upscale senior-living community
Assignment: Ongoing 500-word linkable articles conveying positive resident experiences for distribution by a highly syndicated Internet service. 

Standby Statements and Q&As

Client: Developer of popular baby products
Assignment: A 500-word statement
addressing rumors and subsequent concerns of product defects for use in the event of consumer and/or media inquiries. 

LinkedIn Blogs

Client: Developer of healthcare products
Assignment: Ongoing 500-word CEO
blogs commenting on relevant industry issues of the day for publication on LinkedIn's Pulse feature.

White Paper Concepts

Client: Provider of QSR technology systems
Assignment: 500-word concepts
​
mapping the directional flow of three proposed 2,500-word White Papers linking industry trends to its suite of products.

Presentation Outlines (for PPT)

Client: Leading life insurance company
Assignment: A 500-word outline, to be turned into full-blown PowerPoint presentation, capturing the essence of a new national cause-related marketing program.

Business Award Nominations

Client: Well-known QSR chain
Assignment: A compelling 500-word nomination of company CEO, capturing his entrepreneurial spirit, for restaurant industry's most prestigious award. He won.

Message Track™ Documents

Client: Leading life insurance company
​Assignment: A collection of 500-word multi-use Message Track documents, each containing the approved company line about a specific aspect of the business.  

News Releases

Clients: Too many to mention
Assignment: Hundreds of 500-word (or less) news releases, written like news stories, on wide-ranging subjects for a variety of industries. Ask for samples.

Website Content

Client: Prominent healthcare association
Assignment: Website content, including ongoing 500-word homepage updates on topical, relevant issues to maintain site freshness.

Op-Eds

Client: Healthcare advocate
​Assignment: A 500-word op-ed article raising alarm over the dangerous spread of antibiotic-resistant superbug infections from hospitals into the community. 

Story Idea Proposals

Client: Author, best-selling business books
Assignment: ​A 500-word document of concisely written ideas for news stories culled from a best-selling business book for use in pitching business journalists. 

Cobey Communications / Ken Swoyer Jr.
o 847-424-1256
[email protected]